Hungarian Theaters First to Screen 3D Movie Previews - Without Glasses
Largest Hungarian Theater Chain First to Screen Previews in 3D – Without Glasses: iPont International Features First-Ever Auto-Stereoscopic, Multiview Movie Trailers in Palace Cinemas
iPONT International, a creator, converter and distributor of glasses-free 3D, and Palace Cinemas, the largest cinema chain in Hungary, will screen 3D movie trailers without the need for 3D glasses -- giving movie-goers the first-ever opportunity to preview movies in 3D while in the lobby.
Beginning November 25 at the Palace Cinema West End in Budapest, Hungary, movie-goers will be able to see autostereoscopic movie trailers from MegaMind, Tangled, Tron and Narnia on a 65-inch 3D display. Timed to coincide with the Hungarian premiere of Harry Potter and the Deathly Hallows, the trailers can be viewed from virtually any angle.
“To be able to walk up to a screen and see the action just pop right out at you – without glasses – is spectacular,” said Glen Harper, Sales Director of iPONT International. “We believe that once movie-goers get a taste of this experience, they’ll want more.”
Based in Budapest, Hungary, iPont International (ipont.eu) specializes in the creation, conversation and distribution of 3D content.
“Stunning is the only word to describe this new 3D technology,” said V.J Maury, CEO of Palace Cinemas. “When our customers see these trailers, I know they will want to come back to see the movies – and come back to see more trailers.”
Palace Cinemas Hungary (palacecinemas.hu) is the leading cinema operator in the country with thirteen multiplexes generating more than six million admissions annually.
About iPont
iPONT International is a creator, converter and distributor of glasses-free 3D, also known as autostereoscopic. The company serves both business and consumer markets. iPont creates complete 3D digital signage solutions used by a variety of industries, including advertising, entertainment and retail. It also distributes content to its B2B customers through a cloud-based content management service.
For home entertainment enthusiasts, iPont’s set-top boxes convert 3D content to autostereoscopic content. The company also converts existing 2D content—including movies, signage and other video—into 3D and offers 3D Blu-Ray integration, live 3D viewing from the Internet and solutions for viewing live 3D feeds from satellite.
Based in Budapest, Hungary, iPont is privately held.
About Palace Cinemas
Palace Cinemas Central Europe is the leading multiplex cinema operator in the Czech Republic, Slovakia and Hungary, operating 22 sites with 185 screens. The Company has expanded its business successfully into ad sales with Palacemedia as well as film distribution with Palace Pictures in all three markets. Palace has developed proprietary business management software End2End (E2E) which has become a technological advantage in its operations. Looking to the future, the Company has developed a strategy with XDC for a complete digital projection roll out which includes 3D.
Palace Cinemas was founded in 1999 by Arthur Goldblatt and V.J Maury. Its majority shareholder is ARGUS Capital Group Limited ("ARGUS"), a private equity fund manager focusing on Central and Eastern Europe. ARGUS was established in 1998 and is supported by leading institutional investors from Europe, North America, the Middle East, and Japan. With total commitments of approximately €400 million in its two funds, ARGUS has invested in thirteen companies in the CEE region over the past ten years.
For additional information on Palace Cinemas, see palacecinemas.net or contact vjmaury(at)palacecinemas(dot)net.
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