First Real-time 3D Multi-Dimensional Video Processor Unveiled

Entertainment Experience Showcases eeColor™ During Lunch at Piero’s Event - First Real-time 3D Multi-Dimensional Video Processor Unveiled to the Media

Entertainment Experience, a leader in digital color technology, today announced that it will demonstrate eeColor™ at Lunch at Piero’s 2011 during CES in Las Vegas, January 6 and 7, 2011. eeColor is the world's first and only 3D, multi-dimensional color video technology with full modeling of color space, device characteristics, viewing environment, visual perception and adaptation. Initially being introduced into the home theater market, eeColor dramatically improves the contrast, brightness and color of any television or video display device without changing the artistic look of the media or memory colors like flesh tones and blue skies.

Over the past decade, technology and image rendering has progressed for televisions and video displays. However, digital color standards have not changed since the 1970s and color quality has remained unchanged. The color gamut of most modern devices extends beyond these current standards. eeColor takes advantage of that increased color capability to take the home entertainment experience to a whole new level. This patent-pending technology is now available in the HDMI plug-and-play TruVue eeColor Processor.

"Recent focus has been on image resolution and clarity in television and video displays. The time is right for the next revolutionary advancement with color standards which have not changed for decades," said Jim Sullivan, president and co-founder, Entertainment Experience. "With eeColor, we have developed color modeling tables that drastically improve upon the entire viewing experience. Our technology is changing how the consumer electronics market will look at movies, games and videos.”

Lunch at Piero's during CES 2011 is about quality, productive time between companies and reporters from all media, new, social and traditional: major print publications, broadcast media, influential bloggers and tweeters.

Visit the Entertainment Experience table at Lunch at Piero’s or register at gotomeeting.com/register/290727438 for a webinar on January 20, 2011, to learn more about eeColor’s patent-pending color technology.

About Entertainment Experience
Entertainment Experience, LLC was established in 2008 with a worldwide focus on changing the cost/value performance of digital entertainment solutions in homes. As a full solution provider, Entertainment Experience recognizes that digital quality requires a system view, involving every element of the digital content, distribution and home imaging devices.

Entertainment Experience is unique in its ability to deliver the most affordable and highest quality color and visual experience on the market today. For more information, call 585-598-4195 or visit eeColor.com. [Source]

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