QR Codes on Paper Maps for the Digital World - Butler Maps
Butler Motorcycle Maps Prints Paper Map for the Digital World - Butler Motorcycle maps butlermaps.com integrates QR codes on paper maps to link riders to the best places eat, sleep and explore.
GPS lovers, don't give up on print quite yet! Within a year of establishing themselves as the authorities on motorcycle roads in the US, Butler Motorcycle Maps has again changed the way we use paper maps.
Along with displaying the best motorcycling roads in each state, the newest generation of Butler Maps uses QR technology to link riders to the best places to sleep, eat and explore.
QR codes are small printed images that allow users to instantly access content on the internet using a free app downloadable on their smart phone. While the printed code itself never changes, the content behind is constantly updated. “ Many people see paper maps as a thing of the past, but we see them as a staple to any road trip. QR codes are the perfect way to keep the reliability of a map yet gain the real time information that only the internet can provide. The great thing about QR is it can all be reached for free, from the side of the road,” says Justin Bradshaw of Butler Maps.
Butler Maps latest edition, the Texas Hill Country, has 33 unique codes printed throughout the map. Each code has its own function including linking users to video of roads, lists of BBQ joints, places to sleep and even a calender of live music in the area.
"This is way more then a map, we call it a Mobile Tour Guide, it really is everything you need to have the best ride possible. Of course, we will always focus on the best rides, but after all, there is much more to a great day of motorcycling then just the roads," says Bradshaw.
Butler Motorcycle Maps currently has editions for many of the western states and can be found at over 100 dealers nationwide. The waterproof and tear resistant maps retail for $14.95. [Source]
GPS lovers, don't give up on print quite yet! Within a year of establishing themselves as the authorities on motorcycle roads in the US, Butler Motorcycle Maps has again changed the way we use paper maps.
Along with displaying the best motorcycling roads in each state, the newest generation of Butler Maps uses QR technology to link riders to the best places to sleep, eat and explore.
QR codes are small printed images that allow users to instantly access content on the internet using a free app downloadable on their smart phone. While the printed code itself never changes, the content behind is constantly updated. “ Many people see paper maps as a thing of the past, but we see them as a staple to any road trip. QR codes are the perfect way to keep the reliability of a map yet gain the real time information that only the internet can provide. The great thing about QR is it can all be reached for free, from the side of the road,” says Justin Bradshaw of Butler Maps.
Butler Maps latest edition, the Texas Hill Country, has 33 unique codes printed throughout the map. Each code has its own function including linking users to video of roads, lists of BBQ joints, places to sleep and even a calender of live music in the area.
"This is way more then a map, we call it a Mobile Tour Guide, it really is everything you need to have the best ride possible. Of course, we will always focus on the best rides, but after all, there is much more to a great day of motorcycling then just the roads," says Bradshaw.
Butler Motorcycle Maps currently has editions for many of the western states and can be found at over 100 dealers nationwide. The waterproof and tear resistant maps retail for $14.95. [Source]
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