Panasonic Giant Camera - Larger than Life Installations

Giant Camera Moves to London Victoria Train Station, the Last in Panasonic’s Series of Larger than Life Installations: A giant camera has been spending time in London train stations as part of Panasonic's 8 x Life campaign to promote their new digital camera, the Lumix DMC-ZX1. Tomorrow it will move to London Victoria. This larger than life installation follows in the footsteps of a giant pigeon, which provided a spectacle in Covent Garden, and five other giant sculptures around the UK.

A giant camera appeared in London Waterloo station last week, providing passers-by with a fun visual attraction whilst going about their day. And, rumour has it; it’s making its way to London Victoria station tonight.

The larger than life camera is the last in a series of objects which have been magnified and brought to life by Panasonic as part of their 8 x Life campaign to illustrate the powerful 8 x optical zoom lens of Panasonic’s new super compact digital camera (http://www.panasonic.co.uk/html/en_GB/Products/LUMIX+Digital+Cameras/Overview/287246/index.html), the Lumix DMC-ZX1.

The sculpture incorporates Panasonic’s 103” plasma TV (http://www.panasonic.co.uk/html/en_GB/Products/Viera+Flat+Screen+Televisions/Plasma+TVs/Plasma+overview/2525930/index.html) screen, posing as the camera’s LCD screen on the back of the camera. Displaying video footage of how the giant sized objects were built, as well as footage of all the objects in location on the plasma TV, the creation is so life-like you feel like you’re actually watching a home movie back on your digital camera!

A team of six artists spent five weeks creating the 3.6 metre high and 2 metre wide fibre glass digital camera installation, which began its journey in London Waterloo station on Thursday last week (19th November). The larger than life camera, which weighs 160kg, will now be entertaining commuters at London Victoria station from 26th-28th November before moving again to London Liverpool Street Station (3rd-5th December).

Mark Robinson, Head of Lumix Marketing at Panasonic, says: "We’ve received some fun and imaginative photos on our facebook page showcasing perspective resulting from our larger than life sculptures. We’re sure our giant sized camera will prove a popular past time for commuters and help to raise the profile of our 8x life campaign."

Users are invited to join in with Panasonic’s 8 x Life campaign by submitting their own photograph which showcases the fun that can be had with perspective. Entrants should visit the Panasonic Facebook Fan Page (http://www.facebook.com/8xlife) for the chance to win a trip to the 2010 Vancouver Olympic Winter Games!

Source: PRWeb

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