Lighted Car Wheels - GloRyder® Technology at SEMA 2009

Lighted Car Wheels Go Mainstream Using GloRyder® Technology at SEMA 2009: The hottest new trends in wheel designs are eagerly anticipated at the annual SEMA Show in Las Vegas, but this years event featured a new technology that may very well change the face of the wheel, allowing consumers and manufacturers alike to display their wheels at night. The dark age of the wheel is over. Let there be light!

Seeing is believing, and for the first time SEMA attendees walking by the DUB LIVE! display at the entrance of the building, as well as the TIS/Dropstars booth inside, could clearly see the wheel manufacturers logo brilliantly displayed and back-lit by GloRyder® Wheel Lighting Technology. The wireless technology lights the wheel face and center cap logo with a brilliant glow at night. www.GloRyder.com Many people may not have realized the lighting was more than just a display it was actually a part of a new wheel design.

Wheel manufacturers and consumers with high end wheels share the same desires, they want to display their wheels for all to see. For a consumer it may mean the prestige of owning a fine set of wheels. For the manufacturer it means revenue, as anyone admiring those wheels may want to purchase a set. The problem for both consumers and wheel manufacturers is that when darkness falls those wheels, no matter how fine, fade to black and the thrill is gone, and we all know night time is the right time to cruise.

Enter GloRyder®. Small start-up company, Automiq Power & Light, LLC, saw a need for wheel lights back in 2004 introducing the GloRyder® Wheel Lighting Technology at the 2005 SEMA show and have been steadily gaining popularity and respect from both consumers and wheel manufacturers since. Now that major wheel manufacturers like WheelPros are willing to invest in another way of advertising their wheel lines the trend is bound explode. One important note is that WheelPros does not actually sell the GloRyder® with TIS or Dropstars wheels. The manufacturer has simply designed the wheel with a special adapter so that a consumer may install the GloRyder® into the wheel if he so chooses. The wheels are also advertised as "Off Road". Consumers who want to light up their wheels must purchase the GloRyder® from the official online website in order to receive a special adapter required for installation. You may inquire here once the wheels are available www.gloryder.com

"We really don't have to try too hard to sell the product once people see what it does" said Lance Bartels one of the company owners and co-inventor of the product. Bobby Williams, another owner said "Now that wheel lines like TIS/Dropstars have figured out a way to take advantage of our technology, and display their wheels at night, I think you will see other manufacturers signing on to the idea. When you pull up to a stop light and see a car with lit wheels, and a car next to it with dark rims, there is no comparison. Your eyes are going to be drawn to the lighted wheels, it's just human nature." Wheel manufacturers that don't pick up on the trend may literally find themselves left in the dark. No pun intended.

We know there are still skeptics out there saying "Is there really a need for this"? 3 Billion dollars in decorated wheel sales in the US market alone seems to indicate that there is. (Source: CNN Money). "I don't see what we are doing as starting a new trend" Said Kurt, one of the Bartels brothers and co-inventor. "People just like to see their wheels. I think with manufacturers the need is there to publicize their wheel line and be recognized even at night. That is a marketing tool they never had before. Just walk around SEMA for four days looking at one wheel company after another vying for attention. The competition is fierce, brand naming is important. Why wouldn't a wheel company want a consumer to know that is their wheel sitting next to you at a stop light? At the same time, why wouldn't a consumer want to see the wheels they paid for? It's a not too hard of an idea to sell. We feel like our idea brings the wheel into the 21st century"

Automiq Power & Light. LLC closed down it's operation in Nevada this year, moving the business out to Florida. It is now under the new ownership and management of Bobby Williams, Bill Laffler, and brothers Kurt and Lance Bartels, the original inventors and patent holders of the product. The new management has been able to significantly lower the cost of the product while bringing up quality control. The company is the worldwide manufacturer and distributor of GloRyder® products and has signed contracts with Mike Konkel of Hawk West Marketing, one of the top marketing firms in the country.

Only time will tell how this new technology will effect the wheel industry, but for now, dare we say, the future is looking brighter for lighted wheels. The guys at GloRyder are pretty friendly, drop in on line or give a call for more information.

Source: PRWeb

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