Developed Countries Have a Greater Number of TVs per Person
Flat Panel TV Owners Likely to Own More TVs, Regardless of Country - Developed Countries Have a Greater Number of TVs per Person, but Households are Not Necessarily Replacing TVs More Often than Those in Emerging Countries
Recent findings from the new DisplaySearch Global TV Replacement Study show that the commonly-held assumption that households in richer countries own more TVs is true: the study found that households in developed countries own 28% more TVs on average than households in emerging countries. However, DisplaySearch found that, within nearly every region, the number of TVs per household for flat panel TV owners is greater than non-flat panel TV owners. In fact, the tendency for flat panel TV adopters to own more TVs was even stronger in emerging markets, indicating a stronger separation of buying power among upper and lower income classes.
“Whether a consumer resides in an economically developed or emerging country, those who are willing to adopt new TV technologies possess greater interest in owning TVs in general, have higher incomes, and can afford more TVs, or both,” noted Paul Gagnon, DisplaySearch Director of North America TV Market Research.
Gagnon added, “Owners of at least one flat panel TV in developed countries owned 30% more TVs per household than households that didn’t own any flat panel TVs. In emerging countries, the difference was even higher on average, with flat panel owners having 37% more TVs than non-flat panel owners.”
Number of TVs per Person Closely Relates to a Country’s Socio-Economic Standing
Recent findings from the new DisplaySearch Global TV Replacement Study show that the commonly-held assumption that households in richer countries own more TVs is true: the study found that households in developed countries own 28% more TVs on average than households in emerging countries. However, DisplaySearch found that, within nearly every region, the number of TVs per household for flat panel TV owners is greater than non-flat panel TV owners. In fact, the tendency for flat panel TV adopters to own more TVs was even stronger in emerging markets, indicating a stronger separation of buying power among upper and lower income classes.
“Whether a consumer resides in an economically developed or emerging country, those who are willing to adopt new TV technologies possess greater interest in owning TVs in general, have higher incomes, and can afford more TVs, or both,” noted Paul Gagnon, DisplaySearch Director of North America TV Market Research.
Gagnon added, “Owners of at least one flat panel TV in developed countries owned 30% more TVs per household than households that didn’t own any flat panel TVs. In emerging countries, the difference was even higher on average, with flat panel owners having 37% more TVs than non-flat panel owners.”
Number of TVs per Person Closely Relates to a Country’s Socio-Economic Standing
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