ICANN Authorizes ICM Registry’s .XXX as Top Level Domain Name
Adult Entertainment Domain Name Gets the Go Ahead - ICANN authorizes ICM Registry’s .XXX as a top level domain name; landmark decision provides progressive new home for adult entertainment online
The .XXX top level domain name (TLD) was today given final approval by the Internet Corporation for Assigned Names and Numbers (ICANN).
The approval grants ICM Registry’s .XXX web suffix with the same rights as .com, .net, .co.uk and other TLDs. The only difference being that as a sponsored TLD, .XXX domain names will only be available to the adult entertainment industry. The contract will require anyone registering a .XXX domain to complete an application process endorsed and overseen by the International Foundation for Online Responsibility (IFFOR).
The introduction of .XXX provides numerous benefits. For consumers who wish to browse adult entertainment sites, it provides reassurance they are more protected from the risk of viruses, identity theft, credit card fraud and inadvertent exposure to child abuse images. It will also provide individuals and parents who wish to avoid adult entertainment sites the opportunity to filter out unwanted .XXX material.
The benefits of .XXX for online adult entertainment providers include predictable revenue streams, greater customer retention and the chance to take a proactive and responsible approach to their web presence.
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