3G or 3.5G Subscribers to Reach 4.27 Billion by 2017 - Business Report
Follow us on LinkedIn – As consumers purchase more mobile devices and explore applications such as social networking, mobile enterprise, and entertainment, the need for additional network capacity and speed will grow exponentially. Also, increasing volumes of high-definition content, VOD and other personalized video services, and increasing volumes of data that are being transmitted through communications networks would necessitate greater bandwidth requirements. Continued transition from fixed to mobile services with users dumping their landline service to rely solely on mobile phones also puts additional strain on communications networks. These new developments in the communications industry provide a strong business case for high-speed networks such as 3G.
Europe, Asia Pacific and the US are progressing towards integrated mobile applications such as mobile commerce, mobile payments, mobile wallet, e-education, mobile health services, and on-the-go music and video. Integrated applications provide an impending source of revenues for operators where voice revenue growths are flat. Operators endeavor to setup a source of recurring revenues with innovative services deliverable through 3G-infrastructure. Integrated applications such as mobile TV provide opportunities for advertisements and potential revenues. Customer centric features of such applications include enhanced user control and personalization of content. Data revenues from mobile applications are expected to exceed revenues from voice service, which is typically considered as ‘cash cow’.
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