Stereo Headphones Sales Growth with Smartphone Proliferation

Celebrity Endorsements Help Boost Sales of Stereo Headphones, According to The NPD Group - Celebrity endorsements are usually big sales drivers in the fashion and fragrance worlds, but some big names are also hoping to draw some big bucks for consumer technology, specifically for stereo headphones.

According to leading market research company The NPD Group’s new study Headphones: Ownership and Application endorsements are extremely/very important to nearly 30 percent of consumers when deciding what headphones to buy. Music artist endorsements ranked highest among consumers purchasing headphones under $20 and over $100, and sales of headphones over $100 are growing. According to NPD’s Retail Tracking Service, headphones $100 or more went from around 2 percent of the headphone market in 2009 to 3.5 percent of the market in 2010. Overall stereo headphone sales increased 17 percent in units and 30 percent in dollars in 2010.

“The headphone market has seen great unit and revenue growth as the market for portable audio continues to expand due to smartphone proliferation,” said Ross Rubin, executive director of industry analysis at The NPD Group. “Low barriers to entry are attracting many boutique brands, though, which are quickly creating a crowded field.”

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New Energy Efficient Low Noise DC Cooling Fans - NMB

New Energy Efficient DC Cooling Fan Series From NMB - With a single phase motor technology designed for low power consumption, the new RL Series of DC cooling fans from NMB are designed for the server, telecommunication, medical, office automation and power systems industries.

NMB Technologies Corporation, a Minebea Group Company, announced today the availability of a new series of energy efficient, low noise, high pressure DC Axial cooling fans.

Designed with a single phase motor technology for low power consumption, and a new innovative casing with integral stationary blade, the new RL Series from NMB provides increased efficiency as well as improved air flow.

"NMB is expanding our very popular DC Axial Fan product line. The new RL Series features a host of standard and custom characteristics that complement our current pg=2 [DC fan __title__ DC Axial Fan Listing] product line," said Fernando Palarca, fan product manager for NMB Technologies Corporation.

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